Brøns Maskinforretning presents EasyMatch – intelligent adjustment of Amazone fertilizer spreaders

28 October 2025

• Agricultural machinery

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An AI-based solution that simplifies fertilizer spreader setup with high precision has been awarded two stars at Agromek Stars 2025.

Brøns Maskinforretning ApS introduces EasyMatch – a new, user-friendly technology that makes setting up Amazone fertilizer spreaders faster, more precise, and fully automated. With EasyMatch, crop producers can use their mobile phone and the included EasyMatch plate to scan the fertilizer directly in the bag or on the ground. The image is analyzed online and compared with thousands of reference images and spreading tables from Amazone’s test center and laboratory. Within seconds, the user receives the correct settings for their fertilizer spreader.
EasyMatch is based on advanced AI technology that recognizes the physical structure of the fertilizer and automatically suggests the most accurate spreading settings. This process replaces manual adjustment and ensures optimal utilization of commercial fertilizer – quickly, precisely, and easily.
After setup, users can perform a control spread using EasyCheck mats placed in the field. The mats are photographed with a mobile phone, and EasyMatch analyzes the images and suggests any necessary adjustments to achieve a completely uniform spreading pattern.
The Agromek jury awards the innovation two stars and highlights that EasyMatch makes it significantly easier for crop producers to achieve precise settings:
- EasyMatch involves scanning the fertilizer with a mobile phone via an app solution that generates spreader settings using AI and online access to the test center’s database. It provides fast and accurate settings – regardless of fertilizer type, the jury states.
EasyMatch differs from previous solutions by combining camera scanning, artificial intelligence, and access to a comprehensive fertilizer database in one integrated system. The solution is a strong example of how digitalization and image recognition can simplify everyday farming and increase field efficiency.
The innovation will be presented at Brøns Maskinforretning in February 2026.

Further information:
Brøns Maskinforretning ApS
Hovedvejen 20
6780 Skærbæk
Tlf: 74 75 31 12
Email: brons@bronsgroup.com
Website: www.bronsgroup.com