Interview: Our company culture chapes us every day
arrow_backTo the overview17 August 2026 | SØBY
SOBY has a strong company culture, where values-based leadership is a natural part of everyday life. In this interview, Mette and Morten talk about the values that have shaped the company for generations and why there has always been room for people who need a little extra support.
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SØBY
For 60 years, SOBY has developed and produced solutions for transporting and handling grain and other crops. The business is run by the 3rd generation after the founder, still with the vision of being the agro industry's preferred partner, now and in the future.
It should be easy to do business with SOBY. Therefore, all dealers have access to a tailored B2B webshop and dealer portal, created to optimize daily sales and project management. Our dealers have access to user-specific documentation, prices and online ordering of products and spare parts around the clock. This makes the task of se
