Green transition should make sense from every angle

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17 August 2026 | SØBY

The green transition is more important than ever in the agricultural industry. At SOBY, the process it's about more than meeting ESG requirements or launching sustainability initiatives for their own sake.

Our starting point is different: every green initiative should create value beyond the initiative itself. In this video interview, Mette Frantsen and Morten Frantsen explain SOBY's approach to the green transition...

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SØBY

For 60 years, SOBY has developed and produced solutions for transporting and handling grain and other crops. The business is run by the 3rd generation after the founder, still with the vision of being the agro industry's preferred partner, now and in the future.

It should be easy to do business with SOBY. Therefore, all dealers have access to a tailored B2B webshop and dealer portal, created to optimize daily sales and project management. Our dealers have access to user-specific documentation, prices and online ordering of products and spare parts around the clock. This makes the task of se

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Mette Frantsen

Co-Owner

SØBY

Mette Frantsen

Jan Lund

Sales Director

SØBY

Jan Lund