Modern farming is managed via mobile devices in the farmer's pocket
arrow_backTo the overview21 November 2024 | SEGES Innovation P/S
Modern farming is increasingly managed via mobile devices in the farmer's pocket: There is currently a rapid development of digital innovations supporting balanced food production. Therefore, SEGES Innovation, Denmark's largest provider of digital solutions for agriculture, is presenting eight award-winning product innovations at the international agricultural event, Agromek, in Herning.
The farm has landed on the mobile phone and laptop. Tractors and other agricultural machines are essential to a farmer, but deep data insights and new professional knowledge are just as critical ingredients for sustainable raw material and food production. This is true both when it comes to reducing the carbon footprint, improving the water environment, and strengthening animal welfare and working conditions. It is also crucial when the farmer needs to ensure that the farm’s finances are in healthy balance, allowing room for investments in green transition measures.
Therefore, SEGES Innovation is launching eight product innovations for the more than 40,000 farmers attending Northern Europe’s largest agricultural fair, Agromek, in Herning, November 26-29, 2024. These eight solutions are so significant that they have passed the rigorous selection process to receive the prestigious Agromek Stars award from a professional jury. Many of these solutions are easily accessible on the farmer’s mobile phone, no matter where they are.
“Our digital solutions, which farmers use in the field, barn, and office, automatically exchange data with one another, and often communicate with the software used by the farmer’s tractors, machines, and drones. This saves time on the farm, and the farmer no longer has to input the same information multiple times,” says Ivar Ravn, Director of SEGES Innovation, Digital, and gives an example:
“For instance, if a farmer is creating their climate account in the digital ESG solution, ESGreenTool, the program automatically pulls data for crops, fertilization, and yields from the Mark Online program, without the farmer needing to do anything.”
SEGES Innovation will be present at stand D3080 in Hall D at Agromek, where SEGES Innovation experts will be ready to demonstrate 12 advanced digital tools and answer questions from visitors. The following products will be available to experience at the SEGES Innovation booth: CropManager, FarmTracking, Mark Online, Kemitjek, CRiskA, DMS, EasyCow, FarmTime, FarmHub, TraceIT, ESGreenTool, and Landmand.dk.
Traceable Potatoes with TraceIT
The various links in the food chain from farm to fork are closely interconnected, and with growing demands for documentation on traceability and climate impacts, farmers and their many partners need new tools. This includes grain and cooperative companies, food producers, veterinarians, retailers, biogas companies, and manufacturers of agricultural machinery, as well as banks and financial institutions.
That is why SEGES Innovation has developed TraceIT, which ensures traceability and documentation from primary production to the buyer. TraceIT is a platform where buyers of primary products can request data on the sold product.
“Obtaining data used to be a labor-intensive process for both farmers and businesses, and the demand for both data volume and quality is increasing. This is why we, in close collaboration with a major food producer, the potato starch company KMC, developed the digital solution TraceIT, which ensures easy and transparent data transfer from the primary producer. TraceIT also improves the quality of the data and reduces the workload for both the farmer and the buyer,” says Jesper Riber Nielsen, Director.
As both an innovation company and a software developer, SEGES Innovation puts the latest agricultural knowledge into practice by combining professional insights with digital technologies in our software tools. This is also the case with the climate tool ESGreenTool, which can be used by all livestock producers and crop growers.
This article is written by:
SEGES Innovation P/S
SEGES Innovation is an independent research and innovation company, which works for a sustainable and competitive agriculture and food production. We combine scientific insights with digital technologies, to put new knowledge into play in the stable, on the field and in the entire value chain from farm to fork.
Striking a balance between using and protecting Earth’s resources for the benefit of current and future generations is a challenge that calls for innovation.
We implement solutions for sustainable agri-food production of the future – both in Denmark and abroad. We interconnect pr
